iWondered how Apple does it...And ideducted...
1.) During the keynote address of any new product they show animations where they slow everything down. The device is usually slowly floating in the air, or so it appears. Sure they’ll claim it’s because they want you to see every angle, but really they’re just “Keanu Reevesing” us. By using the dramatics of “The Matrix” they have us thinking these phones and fancy discmans are beyond the realm of reality. The only people I excuse from not recognizing this marketing ploy is those of you who were partying like it was 1999, in 1999 instead of going to The Matrix in theaters.
2.) As a human race we’re becoming increasingly narcissistic. I’m not saying that in a negative way, but I am saying a direct correlation can be made between our appreciation of self and Apple sales. You put an i in front of anything and it’s gold.
3.) Finally, have you noticed how the workers at Apple stores have been opening unlocking their doors? I’m seeing a lot of footage where we have clapping and cheering for the customers as they walk in. Genius. They’re pulling in ex athletes trying to relive the glory days, and the kids who thrived on sticker charts.
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